Channel 4 strives to understand marketing power of Facebook - Brand Republic


Mashable
Channel 4 strives to understand marketing power of Facebook
Brand Republic, UK
by Eliazbeth Clifford-Marsh, revolutionmagazine.com 29-May-09, 11:55 LONDON - Channel 4 is trialling a new measurement tool for Facebook apps to understand how they impact on traffic across its branded websites and video properties.
Measuring Facebook's marketing potential MyCustomer.com
Build Branded Facebook Apps Mediapost.com
Omniture Announces App Measurement for Facebook Earthtimes (press release)
eWeek - MediaPost Publications
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